If you have been writing the same cover letter for years – and only changing information pertinent to the targeted employer – it may be time to rethink your format. For instance, if everyone uses the same format, how do you stand out as the best candidate?

Don Goodman suggests four secrets to writing a cover letter that grabs an employer’s attention. Read his article “4 Inside Secrets to Writing a Great Cover Letter” and see if you can put his suggestions into practice.