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You’ve heard people say, “It’s who you know, not what you know.” There is truth in that comment, but if you can work with a relevant ‘who-you-know’ and have the qualities and skill sets for the job you want, you will increase your chances of getting in front of a hiring manager and potentially getting the job you want. Social media is becoming more and more valuable in the job search, so take a look at Don Goodman’s suggestions on “How to Respond to Job Openings on LinkedIn” for using LinkedIn more effectively in your job search strategy.